Solution

We read behavior, connect it to nutrition, and prove it with science. Three answers that keep pets and the people who love them happy for longer.

AI Pet Healthcare

Kinfora

AI reads the day of a pet who is home alone.

Video AI recognizes more than 20 behaviors from a single camera and compares them with each animal's own baseline to flag anything unusual. The signals the AI reads lead to the nutrition each pet needs.

  • More than 20 behaviors recognized by video AI
  • Changes detected against a per-animal baseline
  • Built on 350 million video clips collected to date
The report screen of the Kinfora app
A screen labeling the behavior of a cat and a dog
Kinfora nutrition balancer and omega-3 products

Premium Pet Food

TrustyFood

A meal designed by veterinary nutrition specialists.

Veterinary nutrition specialists design every formula, and freeze-drying keeps the nutrients as they are. It changes the meal pets eat every day.

  • Formulas developed by veterinary nutrition specialists
  • Complete diets that meet 44 nutrient standards
  • Freeze-drying that minimizes nutrient loss
TrustyFood freeze-dried patties with their ingredients
Pet food being inspected on the production line
TrustyFood freeze-dried food served in a bowl

Veterinary Clinical Center

LV Veterinary Clinical Center

We prove efficacy and safety with science.

A clinical trial center for pet food, founded together with the College of Veterinary Medicine at Kyungpook National University. Scientific clinical trials verify how well a product works and how safe it is.

  • Founded jointly with Kyungpook National University College of Veterinary Medicine
  • Safety and efficacy testing for foods, treats, and supplements
  • Scientific trial design and data analysis
Visit the website The subsidiary's website opens in a new window
A clinical researcher testing a pet food sample
Group photo of the research team at the partnership signing ceremony
A sample being transferred with a pipette in the laboratory