A joint campaign built on both brands' philosophy: every moment of the trip, together with your dog
TrustyFood amenities for guests traveling with pets, in a collaboration built on shared values rather than a discount promotion
MyRealTrip, a leading Korean travel super app, and TrustyFood, the pet food brand of the AI pet healthcare company LIMPID, are running a joint campaign for National Puppy Day on March 23 to encourage healthy travel with dogs.
The collaboration pairs TrustyFood's brand philosophy of Endless Relationship, the idea that food is the start of a lasting bond rather than the end of it, with MyRealTrip's pet-friendly travel products, under the theme of a relationship that continues on the road. Rather than a discount promotion, the focus is on sharing both brands' values and offering customers a new kind of experience.
During the campaign, guests who book and stay at a pet-friendly hotel through MyRealTrip receive a welcome amenity kit of TrustyFood freeze-dried food. The intent is to let dogs eat well while traveling, so that both the dog and the owner get more out of the trip.
Both companies expect the collaboration to meet growing demand for travel with pets and to help mature pet-friendly travel culture. MyRealTrip will carry the campaign across a platform with more than 5 million monthly active users, while LIMPID will offer MyRealTrip discount coupons to customers of its own online store.
Heesu Kim, CEO of LIMPID, said, “It means a great deal to extend the value TrustyFood stands for, a lasting relationship between owner and dog, into the particular moment of travel. We hope this campaign goes beyond an event and raises the value of every moment spent with a dog.”
Yeonji Shim, head of STAY at MyRealTrip, said, “Pet-friendly travel is not just about staying together. It means the dog is a full participant in the trip and enjoys it. Under our vision of a fully connected travel experience, this collaboration will help build a more advanced pet-friendly travel culture that considers the dog's happiness at every stage.”
Beginning with the National Puppy Day campaign, the two companies plan to continue their partnership through joint product features and content campaigns for travelers with pets.