Pet food content with a distinct visual style draws younger owners, becoming a new partner for the brand's philosophy
Comment-based donation campaign launched November 18, pairing marketing with social contribution
TrustyFood, the premium freeze-dried pet food brand, announced on November 10 that it has named the pet influencer Daluka Bapsang as its first official brand ambassador.
The collaboration brings together TrustyFood, established as a premium brand in the Korean pet food market, and Daluka Bapsang, whose pet food content has won a following among younger owners, and is expected to help spread the healthy pet lifestyle built on trust that the brand stands for.
Daluka Bapsang presents a dog's everyday meals as pet food plating content, shaping a pet culture that values connection with the animal rather than simply filling a bowl. TrustyFood said the care that goes into those meals and the affection they show align with the brand's philosophy of an Endless Relationship.
TrustyFood, operated by LIMPID, has built its reputation on recipes designed by veterinarians specializing in nutrition and internal medicine and its own manufacturing facility. Through the ambassador program, the brand plans to communicate the values it stands for as well as the quality of its products.
A TrustyFood representative said, “Daluka Bapsang's content captures how pet culture has shifted, with animals treated as family rather than pets. That outlook matches the direction of our brand.”
To mark the appointment, TrustyFood is running the Healthy Meal Relay with Daluka campaign from November 18 to 22. For every comment left on campaign posts published through Daluka Bapsang's Instagram account, one unit of freeze-dried food is donated to an animal shelter.