Freeze-dried diet brand TrustyFood took first place in the freeze-dried diet category at the '2024 Brand of the Year Awards' hosted by JoongAng Ilbo. The award recognizes the position TrustyFood has built in the freeze-dried diet market on product quality.
TrustyFood is regarded as a premium pet food that uses freeze-drying to keep nutrient loss and glycation byproducts low while meeting both palatability and health needs. The brand has recorded double-digit monthly growth in the freeze-dried diet market.
Heesu Kim, CEO of LIMPID Corp., which operates TrustyFood, said, "This award comes from the trust our customers have placed in us. We will keep delivering dependable products built on freeze-drying. Interest has been strong not only in Korea but in overseas markets such as Hong Kong and Russia, and we intend to grow into a global K-pet food brand responsible for the health and happiness of animals everywhere."
LIMPID Corp. will launch 'Dr.Trusty', the first freeze-dried therapeutic diet, this year, offering tailored solutions for companion animal health and disease. The company plans to keep its focus on R&D and to strengthen its competitiveness in the premium pet food market in Korea and abroad.