TrustyFood, the freeze-dried pet food brand of bio pet food company LIMPID, announced on the 20th that it had completed a well-attended booth run at the 2024 Megazoo Pet Fair held at KINTEX in Ilsan. It was the brand's first offline event since its rebranding, and gave the team a chance to speak with customers directly.
Held over three days from November 15 to 17 at KINTEX in Ilsan, the 2024 Megazoo Pet Fair is Korea's largest exhibition for companion animal food and supplies. Established and new brands took part alongside TrustyFood, and more than 60,000 visitors attended.
To explain the case for freeze-dried food, TrustyFood ran a 'slow aging sentence puzzle' activity for booth visitors. It proved popular enough to draw long queues and carried the brand's message effectively. During the activity slots, the crowd around the booth was dense enough to block the aisle.
Buyers from Russia, Poland, Canada and Taiwan visited the booth and expressed interest in the products, confirming that LIMPID's manufacturing capability and premium positioning can travel beyond Korea. The company said contracts have already been concluded in markets including Thailand and Hong Kong, where shipments are under way.
A TrustyFood representative said, "This was our first opportunity since the rebranding to talk with customers face to face. We will keep developing products that serve the health and wellbeing of companion animals."