Saladpet, Korea's leading pet food platform, announced the winners of the '2023 Saladpet Pet Food Awards' on the 15th, along with an accompanying analysis report on the products most favored by its users last year.
Held for the first time in Korea this year, the Pet Food Awards recognize the products that drew the most attention over the year, drawing on 1.5 million records of Saladpet user data. Since 2020 Saladpet has collected ingredient and usage data on companion animal diets and treats to help guardians choose well, and now holds the largest body of pet food data in Korea.
Winners were selected on four criteria: Saladpet data, manufacturing, nutrition and raw ingredients. The awards are intended to surface a wider range of diet brands, broaden the choices available to guardians and contribute to a more mature feed market.
The awards named a top five in each category for dogs and cats. Dogs were covered across four segments - dry, wet, freeze-dried and fresh-cooked - and cats across two, dry and wet.
Twenty-five products were selected in total, including Orijen Kibble, Open Farm Ancient Grains, Instinct Original Wet, Monge Natural Superpremium, Wellness Complete Health, Bixbi Rawble, TrustyFood Freeze-Dried Patty, Think Like a Pet fresh-cooked, Ray & Yvonne fresh-cooked and ZiwiPeak Air-Dried.
Heesu Kim, CEO of LIMPID, said, "We are glad to present the first Pet Food Awards in Korea, built on the nutritional expertise and data capability that Saladpet has developed. Many Korean feed brands still focus solely on ingredient quality, and we hope to see them advance on nutritional balance and manufacturing safety as well."
The full list of 2023 Saladpet Pet Food Awards winners and the detailed brand analysis report are available on the Saladpet website and app.