TrustyFood, the premium pet food brand of pet food tech company LIMPID, announced on the 22nd that it had completed a well-attended booth run at the 2023 Megazoo Pet Fair held at KINTEX.
Held over three days from November 17 to 19 at KINTEX in Ilsan, the 2023 Megazoo Pet Fair is Korea's largest exhibition for companion animal food and supplies. Established and new brands took part alongside TrustyFood, and more than 60,000 visitors attended.
At its consumer booth, TrustyFood introduced its full product line and offered nutrition consultations with clinical nutrition veterinarians, presenting a Korean complete-nutrition pet food brand while also selling on site and running a roulette activity and other formats to engage visitors. During the activity slots, the crowd around the booth was dense enough to block the aisle for about 15 minutes.
The brand also held export consultations with buyers from Hong Kong, Taiwan, Thailand and Japan at the premium export booth of the global business matching program. The company said the in-person meetings with buyers who requested consultations after learning of its Megazoo participation should help open overseas sales channels.
A TrustyFood representative at LIMPID said, "For guardians who think hard about what they feed, TrustyFood discloses everything openly, down to each ingredient, across nutritional design, manufacturing and nutrition management. It was a meaningful chance to communicate with visitors through the activities, goods and consultations."
TrustyFood is a Korean complete-nutrition pet food brand launched by LIMPID in August this year. Its lineup includes Korea's first patty-format freeze-dried raw diet, Garnish AC for dogs over one year old as aging begins, and Super Grain, which addresses the DCM risk associated with grain-free diets.